Which of the following is NOT typically included in a good specification?

In the context of good specifications, a marketing strategy is not typically included. Specifications serve the purpose of clearly defining the requirements, standards, and performance criteria for a project or product, particularly in the coatings industry. They focus on technical aspects such as application methods, material properties, and quality control procedures necessary for achieving the desired outcomes.

Terms and definitions, sampling coatings, and surface preparation are all critical components of a specification. Terms and definitions provide clarity and ensure everyone understands the terminology used within the document. Sampling coatings outlines procedures for testing and evaluating the performance and properties of the coatings being used. Surface preparation details the necessary procedures to prepare a surface for coating application to ensure adhesion and long-lasting results.

In contrast, a marketing strategy pertains to how products are promoted, sold, and positioned in the market, which falls outside the practical and technical focus of a specification. It is concerned more with the business aspects rather than the technical execution needed for successful coating applications. Therefore, excluding marketing strategy from a specification enhances its clarity and focus on the essential technical requirements.